Over time, my focus has evolved from designing communication to designing experiences, across print, editorial, photography, web and UX/UI.
My strength lies in connecting a brand’s identity and atmosphere with the way people see, understand and experience it through visual design, language and clear information structure.
What I do
- Web & Digital Products
- Websites, redesigns, UX/UI, apps, digital products
- Brand & Editorial
- Visual identities, publications, information design, campaigns and print
- Photography & Visual Content
- Photography, image editing and visual content for web, campaigns and social media
- Japanese Localization
- Localization and content adaptation for Japanese audiences across websites, apps, UX/UI and digital communication
Design Philosophy
- Clear but warm
- Structured but human
- Editorial rather than decorative
- Culturally sensitive rather than generic
- Functional but atmospheric
- Accessible rather than exclusive
- Sustainable rather than disposable
Core Strengths
- Information & Editorial Design
- I organize information with clarity, hierarchy, and rhythm, drawing on my experience in magazines, brochures, advertising, and digital interfaces.
- Brand Communication Across Touchpoints
- I create coherent brand expressions across print, web, social media, photography, and content, aligning visual language, tone, and atmosphere.
- Content & Visual Storytelling
- I shape images, words, and layouts into communication that feels clear, human, and connected to the brand’s world.
- Culturally Sensitive Communication
- I work with attention to language, context, and cultural nuance, creating design that feels specific rather than generic.
- Production-Aware Design
- I understand the processes and constraints of print, web, social media, and UX design, allowing ideas to move from concept to practical, usable outcomes.